Rivergum
Brand & Design Business Partner
My Role
Joining as a multimedia designer within a small marketing team at Rivergum, I’ve since stepped into a lead role overseeing all internal & external communications, marketing collateral, and content creation across photography, video, and digital. Working alongside leading Adelaide agencies, I’ve helped guide a full brand refresh and deliver the business’ first magazine publication, while leading campaigns from concept through to execution. Through a consistent focus on people-first storytelling, I’ve driven steady growth in engagement and audience across social platforms.
Role
Multimedia Designer
Brand & Design Business Partner
Industry
Construction
Duration
1 Year 8 Months Ongoing
Clever Magazine
Working alongside Slice Agency on writing and editorial, I designed the first edition of Rivergum’s magazine Clever—a considered alternative to traditional brochures. Created to be kept, not discarded, the publication brings together inspiration, education, and visibility of upcoming developments, while supporting and promoting our partners across stories spanning design, lifestyle, and industry insights.
Project Branding
For Rivergum’s largest developer-led project to date, Panorama, I created a brand identity that responds to its unique foothills location—just 8km from the city with sweeping hill views and established greenery. The logomark captures three rolling hills forming a subtle panorama as the sun sets over rooftops. I delivered the full brand suite, including identity, marketing collateral, promotional video, and support across internal and external communications.
Campaigns
Working alongside Adelaide-based agency KWPX, I contributed to integrated campaigns aligned with a broader brand refresh, supporting the design of outdoor and digital assets. I’ve led digital campaigns from concept through to execution, delivering both static and video content that has driven increased leads and engagement across initiatives ranging from knockdown rebuild to website launches.
Wishlist Campaign - Meta
Knockdown Rebuild Campaign - Meta/Outdoor
Photography & Video
Alongside campaign work, I’ve led photography and video production for the brand, including shoots for the website refresh and ongoing project updates across YouTube and LinkedIn. By featuring leaders from within the business, this content has helped build credibility and increased engagement across both B2C and B2B audiences.
